ames Radley's outstanding performance in a Silver Ghost tourer during the grueling Austrian Alpine Trials of 1914 represented a two-edged marketing sword in the hands of Rolls-Royce Managing Director, Claude Johnson. Not only did the motoring press report Radley's victory over cars of much greater displacement and cost, but Johnson had managed a marketing coup d'etat by providing the most spectacular Silver Ghost ever for the reporters of The Autocar, Britain's popular motoring journal, to use while covering the 1800 mile race. That car was the fourth and most striking of five mahogany skiffs on pre-1916 Silver Ghosts by Henri Labourdette. While Radley compiled the only perfect score in his class during ten days of racing over the most treacherous passes in the Austrian Alps, the skiff carried its influential passengers with the alacrity and composure only a Rolls-Royce could provide. Radley's convincing victory over grand marques such as Benz, Graf and Stift, Minerva, Horch, Fiat and Austro-Daimler for the second year in a row went a long way toward establishing Rolls-Royce as the best car in the world, but it was Charles L. Freeston's account in The Autocar of frantically dashing about to follow the action in the willing skiff that endeared the Silver Ghost to the hearts of Britons and auto enthusiasts around the world.